In 1955, Manuel Ruiz Rodríguez stepped down from running the club believing he could not offer further economic growth, he was replaced by Betis most famous former president, Benito Villamarín. During his reign Betis returned to the top division in 1958–59 and finished in third place in 1964. His purchase of the Estadio Heliópolis in 1961 is seen as a key point in the history of the club – the grounds were called the Estadio Benito Villamarín until 1997. In 1965, Villamarín stepped down from his position after ten years at the helm of the club. March 15 – LaLiga’s Real Betis Balompié has signed a deal with Volvo to become one of the club’s main sponsors. Renowned football manager Emma Hayes has teamed up with McDonald’s and Kick It Out, which will see Hayes mentor selected coaches and guide them towards their qualifications.
Real Betis plugs in Volvo as a main sponsor and sustainable partner
With a 60,720-seat capacity, the Estadio Benito Villamarín is the home ground of Real Betis. It was named Estadio Manuel Ruiz de Lopera during the 2000s after the club’s owner, who decided to build a new stadium over the old one. In the first game held at the Ramón Sánchez Pizjuán Stadium, on 21 September 1958, the Verdiblancos won it 4–2.
“Balompié” translates literally as “football”, as opposed to the most commonly adopted anglicised version, “fútbol”. Balompié was founded by students from the local Polytechnic Academy, and were in operation for one year before being officially recognised (in 1909) as Sevilla Balompié; despite this, 1907 remains the official foundation date of the club. Indian Super League Club Bengaluru FC added another lucrative deal to their growing brand presence when they signed a deal with International hotel chain Radisson Hotel Group (RHG) for the…
On 7 February 2009 Betis won 2–1 at the Pizjuán, but was eventually relegated from the top flight, while Sevilla finished in third position. The first match between the two clubs took place on 8 February 1915, with Sevilla winning 4–3. The match was not completed, as high tensions led an aggressive crowd to invade the pitch, forcing the referee to abandon the match. Again under Pepe Mel, Betis started 2011–12 with four wins in as many games, with Rubén Castro retaining his goal scoring form from the previous season, where he scored 27 goals.
Real Betis and Volvo signed a collaboration agreement in March 2022, making the latter a main sponsor of the former. Volvo is a Swedish brand of motor vehicles known mainly for its SUV models. The company has committed to reducing 40% of its CO2 emissions by 2025 as compared to 2018. By 2025, half of its vehicles will be electric, and by 2030, no combustion engine vehicles will be sold by the company. Finetwork replaced Betway as Real Betis’ front-of-matchday-shirt sponsor in August 2021.
Relegation
Real Betis posted a video of their partnership with the American soft-drink giant on their social media in March 2022. The brand hopes to synergise with the club and create brand awareness among their fans and also launch creative initiatives with the Spanish side in near future. Real Betis signed with Zimbabwean company in March 2021, making the latter a regional sponsor of the former in Africa.
The deal will see the two Volvo dealerships in Seville promoted across all the club’s media channels with main advertising spots, hospitality and events, as well as special promotion and content on Real Betis digital and social networks. Vitaldent is a Spanish dental company founded in 1989 that offers dentistry services and oral health. Vitaldent has been involved in multiple sponsorships with LaLiga and the top teams in the league. As per the deal, OlyBet serves as an official partner of Real Betis across the Baltics region and works with the club on a range of marketing campaigns. MuchBetter signed a three-year sponsorship deal with Real Betis to become their official digital wallet provider in August 2021.
Back into UEFA competitions
In 1997, 20 years after winning the trophy for the first time, the club returned to the final of the Copa del Rey – again held in Madrid, although this time at the Santiago Bernabéu Stadium – losing 2–3 against Barcelona after extra time. After another three seasons in the second division, with the club managed by Lorenzo Serra Ferrer, Betis returned to the top flight for the 1994–95 season, subsequently achieving a final third position, thus qualifying to the UEFA Cup. During the Spanish Second Republic (1931–1939), royal patronage of all organisations was nullified, and thus the club was known as Betis Balompié until after the Spanish Civil War when it would revert to the full name.
On 25 June 1977, Betis played Athletic Bilbao at the Vicente Calderón Stadium in the Copa del Rey final. The match finished 2–2, with Betis winning 8–7 after a staggering 21 penalties taken to win its first ever Copa del Rey title. This rounded off a solid season in which the club finished fifth in the league. Indian Super League (ISL) club Bengaluru FC has signed a new partnership agreement with sports technology innovator, StepOut, who will join as the club’s Official Performance Analysis Partner.
The 2018–19 campaign was very positive; the club reached the Copa del Rey semi-finals and topped their group in the Europa League, before eventually being knocked out by Stade Rennais in the round of 32. The league finish meant Betis became the first Andalusian team to compete in the UEFA Champions League, and it reached the group stage after disposing of Monaco in the last qualifying round (3–2 on aggregate). For the next couple of seasons, Betis went through numerous managers, a relegation and a promotion, after which the team finished sixth in the league with Juande Ramos at the helm. In the European campaign, Betis knocked out Fenerbahçe (4–1 on aggregate) and 1. FC Kaiserslautern (4–1) before losing to defeated finalists Bordeaux (3–2).
For 2004, Fernández was replaced by the returning Serra Ferrer, who guided the team to the fourth position in the top flight. They also returned to the Vicente Calderón on 11 June 2005 for the Copa del Rey final, lifting the trophy for only the second time after an extra-time winner by youth graduate Dani in a 2–1 win against Osasuna. Ramos was gone after just one season, however, being replaced by former Cup Winners’ Cup-winning manager Víctor Fernández. He led the team to eighth and ninth in the league and the third round of the 2002–03 UEFA Cup, being knocked out by Auxerre (1–2 on aggregate), during his two-year reign. Incidentally, Barça was the club Serra Ferrer would leave Betis for that summer, to be replaced by former player Luis Aragonés. Aragonés would only last one season with the club, leading the side to the eighth position and to the quarter-finals in the Cup Winners’ Cup, where they would lose 2–5 on aggregate to eventual winners Chelsea.
The corporate image of AUS Global will appear on the official game shorts worn by the first team. For more detailed analysis of all sponsor partners of Real Betis, as well as those of all other La Liga clubs, buy the report here. For the fourth consecutive year, Real Betis offers the entire business environment the opportunity to create economic ties with the club. ©2024 SBG Companies Limited or its affiliated companies, All rights reserved.
- Vitaldent is a Spanish dental company founded in 1989 that offers dentistry services and oral health.
- Finetwork replaced Betway as Real Betis’ front-of-matchday-shirt sponsor in August 2021.
- Volvo will provide the squad with a fleet of vehicleswith the hybrid and plug-in hybrid models being a focus.
- Betis have a long-standing rivalry with city neighbours Sevilla FC.[5] The two have met 114 times in official competition, with Sevilla holding a 45% win ratio over Betis (31%).
Last season the club won the Copa del Rey, beating local rivals Valencia on penalties in the final. Betis are currently fifth in LaLiga and three points off a Champions League qualification place. “We are partnering with a world scale brand, that will also bring a direct benefit for the club’s operations.
The sponsorship includes support of Real Betis’ basketball, futsal, esports, and men’s and women’s football teams. This multi-year contract also includes a significant position for ifc markets review the MuchBetter logo on the Cream Real Betis shirt. The MuchBetter brand is also placed on the shorts of the first football team. BeSoccer signed a four-year sponsorship agreement with Real Betis in 2018, becoming their new technology partner. The agreement between the two Andalusian companies also allows BeSoccer to develop the official Real Betis Balompié app. For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning.
This agreement came to be due to the success of the Real Betis Academy, which is already operating in Zimbabwe. It has over a million policyholders and continues to grow at velocity trade a steady rate. The company has sponsored multiple LaLiga teams like Real Sociedad, Valencia, Getafe and Sevilla.